Search Engine Optimization
Detailed reports about the current state of search engine optimization on your site.
These reports contain things such as technical on-site issues, anaylitics, keyword research, site architechture, content analysis, and the most impoartant changes to make.
Improvments to your site to increase organic search traffic.
The point of getting a report on SEO is to increase organic search traffic. In order to see this improvement it is usually neccissary to make changes to the website.